Client
Mad River Coffee Roasters
Services
Website Design, eCommerce, Graphic Design, Content Creation
In 2019, we partnered with Mad River Coffee Roasters for their first website redesign, launching a WooCommerce shop to sell their on-site roasted coffee online. By 2024, it was time to evolve the site to meet growing business demands, including enhanced e-commerce functionality, adding recurring revenue options through coffee subscriptions, and new content areas like catering, an event calendar, and wholesale coffee partnership inquiries.
Our Solution
We led a complete website redesign with strategic enhancements focused on usability, automation, and revenue growth.
Website Redesign & E-Commerce Upgrade
- Refreshed site design for a more modern, user-friendly experience
- Integrated coffee subscriptions for recurring revenue
- Optimized and expanded WooCommerce setup for product sales and management
- Added blog functionality to share stories, roasting knowledge, and events
- Embedded live Google Reviews directly on the homepage
- Added detailed catering service info with a lead generation form
- Created wholesale partner inquiry forms to streamline B2B outreach
- Built an event calendar to promote live music and in-house happenings
Content & SEO
- Crafted clear, engaging site content aligned with brand voice
- Selected, optimized, and implemented high-quality imagery across the site
- Employed SEO best practices for improved visibility and search performance
Ongoing Support
- Provide monthly WordPress maintenance and plugin updates
- Assist with graphic design and digital/print materials for in-store promotions and live events
Results
Since launching the 2024 site redesign, the client has experienced:
- 33% increase in online order total sales and a 24% increase in total orders over the previous year;
- 7 monthly subscribers generating consistent, recurring revenue;
- More qualified leads through catering and wholesale partnership inquiry forms;
- Greater customer trust with live Google Reviews; and
- Stronger community connection through a dedicated events section.
We continue to support Mad River Coffee Roasters as their ongoing strategic marketing partner. From tech troubleshooting to new content needs and marketing strategy, we remain hands-on and responsive to help their brand thrive on all fronts.
